What is hospitality branding? What are the benefits?
Hospitality or property branding is the process of creating and maintaining a consistent image and reputation for a particular property, such as hotels, restaurants, AirBnB's, event venues and more. It has numerous benefits for both property owners and customers. From attracting top-quality customers and increasing property values, to building trust and credibility, property branding is essential for real estate success.
Why should I invest in branding?
A strong, consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better quality customers with higher retention rates and raising the perceived value of your products or services.
What is the process, and what do you need from us to get started?
Our process begins with an engaging kickoff meeting, where we introduce all stakeholders in the project to one another and review project deliverables and timing. During this session, we also dive into your company's background, understanding your business plan, goals, competitors, and existing brand identity. This approach ensures that every step we take aligns with your aspirations. Let's bring your vision to life!
Is all work done in-house?
Each project will be lead and managed by our founder, Gina. For each and every project, she assembles the right team, which may include independent creatives like font designers or animators, depending on your needs and vision.
Are you a good fit for our business?
We are a good fit with companies who think big, strive to get ahead and are ready to create, grow and transform their business. If this sounds like you, schedule a call with us.
After completion of the project, what do I actually own?
Everything we create for your project, from logo design to copywriting, belongs to you. Upon request, we can deliver the source files to you. Depending on the file type, we might charge a small fee to ‘prepare’ the file (for example: organizing artboard and layers in Adobe Illustrator).
We have a tight deadline. Can you make it work?
Yes, we can. At Gean Studio, we are goal-driven, hyper-focused and deadline cautious. We may need to allocate more resources to meet your deadlines.
In which languages do you work?
We can carry out our projects exclusively in English and Dutch. However, we are able to deliver professional translations of specific assets for your project.
We only need a logo, can you do this?
We have the ability, but we choose not to. Brand identity is more than just a logo; it's a complete ecosystem of visual and perceptual elements. These elements work together to create emotions, experiences, and attitudes for your customers. Consider this: Your brand should be easily recognizable even without the logo (like Tiffany blue or Post yellow). This approach helps us bring out the best in your business, allowing you to stand out from the competition.
Do you work remote or on-site?
Depending on your location can work both remotely and on-site. By using various online tools, we maintain an efficient and transparent work environment. Projects that don't require photography/videography can be completed 100% remote. We are happy to visit you on-site, wherever you are in the world, to run workshops, meet your teams/clients and shoot content. On a side note, we value efficiency and productivity as much as collaboration. That’s why we travel whenever it is absolutely necessary.
Have any other questions?